adriatic furniture

A few years ago Adriatic Furniture was a retail chain in desperate need of a facelift. The Sphere Agency took on a dramatic rebranding and under the positioning line 'Exclusive, Yes. Expensive? No.' Adriatic re-emerged to become a major player in the retail furniture sector.

Since then they have more than doubled their number of stores with plans for further expansion. The Sphere Agency's fully integrated retail campaigns for sales events have also been a great success for Adriatic, enabling the brand to reach new audiences and generating impressive, measurable results.

Under the banner "The furniture those rich people don't want you to have", it took a totally different tack to the category's typical smiling customers enjoying their "dream" lifestyle. This enabled the campaign to break out of the clutter of the huge number of furniture advertisers and be a great success.

This campaign has now evolved to feature a real life character in Melbourne socialite and philanthropist Lillian Frank. She appears in a range of scenarios doing everything in her power to keep the general public from obtaining Adriatic's exclusive pieces at the chain's inexpensive prices.