brandsmart

Being heard in the tough retail fashion game can be difficult, but a consistent look and message really helped Brand Smart achieve cut through with the serious shoppers of Melbourne's eastern suburbs.

Sphere conducted the roll out of a brand new positioning and look and feel for the factory outlet emporium. Brand Smart was portrayed as the "smart" destination for shoppers who wish to purchase high fashion items at low prices from over 50 retailers at the centre.

The campaign spanned a number of apertures including magazine, press, billboard and radio, as well as all collateral material and signage for the centre in what was a total refresh and rebrand.

A number of successful VIP shopping nights have also been themed by us, with Sphere securing a number of outside sponsors to contribute to showbags and the like.