At Sphere, we’ve just kicked off an exciting new campaign for Melbourne Heart Football Club.
The campaign, which will run across pay TV, outdoor, press and radio, focuses on the passion and love for the game that unites the Melbourne Heart team and fans as one.
“We aim to ignite the latent passion inside everyone who has ever watched, played or supported football. And the great thing is this campaign really lets our members take centre stage – their passion and heart is part of what makes our game so great,” says David Lyon, General Manager – Fan Engagement for Melbourne Heart.
Michael Abdul, Managing Director of The Sphere Agency, says, “The campaign really came from the simple insight that Melbourne Heart is a team built on passion and commitment to the game. After all, this is a club founded by a diverse group of business leaders who had one thing in common – a love for football. It’s a love that’s shared by Heart players and fans alike. Now we want all of Melbourne to feel that same passion.”