nando's at home

Having successfully helped Nando's win a place in Australian hearts, Sphere next set about bringing it into their homes. The launch of the 'Nando's At Home' range of sauces, marinades and spices saw us extend the Nando's brand into a whole new category.

Point of sale, outdoor, exhibition stands and recipe books ensured the brand was everywhere the consumer was.

And with quirky campaigns - such as 'It ain't a fair dinkum BBQ without a little Portuguese' and 'National Homeless Sauce Day' - we maintained the cheeky, irreverent humour the brand is famous for, quickly convincing consumers it was the same Nando's they know and love, but on their supermarket shelf.

Sales boomed and soon everyone was enjoying the world-famous PERi-PERi sauces in the comfort of their own home.