Blog


The Media Tally Room


 

When the theatrics of the political race takes centre stage, the stage can get a real shake-up. Florea Nuthall checks out the other winners and losers of the 2016 election event.

 

For advertisers and the media, elections (the Federal ones, at least) are a bit of a crazy time. Even if there’s no talk of industry reform on the table, the massive …

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Political Campaign Cans and Can’ts

Mud-proof gear on everybody, the 2016 Federal Election ads have begun. But is election advertising really the free-for-all it appears to be?

 

If you’ve been hiding under a rock for the past few months, you might want to go back for a few more weeks: because the Federal Election date has been set for July 2nd. The usually sleepy political ad market …

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Jingles all the way

Why the worst song in the world might still be a great ad.

 

There are few words in the catalogue of marketing jargon that revile people more than ‘jingle’. Even before it was associated with advertising, the word had less-than-positive connotations when it was first coined to describe the random (not necessarily musical) clinking sound made by metallic objects. It didn’t take long before it was adapted to describe noise-making things …

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An Aussie Super Bowl?

-By Daniel Nunan

Who else watched a whole bunch of ads for American services and products that you can’t actually consume in Australia recently? If you’re even remotely open to the concept of watching TV advertising for fun, you’ve probably enjoyed the creative by-product of big US brands vying for the attention of 114.4 million American eyeballs. Super Bowl ads aren’t just special because they’re so highly viewed – they also …

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Advertising through the ages – Coca Cola

Welcome to Advertising through the ages – a new fortnightly series where we look back at past advertising compared to modern day efforts and decide which decade did it best! We thought we’d start it all off with one of the world’s biggest brands that has just launched a new campaign and tagline: Coca Cola. Let’s have a look at how their new work holds up against some of their classics.

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Will 2016 be the year of agency consolidation for brands?

-By Kyle Czech

 

Just before Christmas, British-owned media giant WPP announced a ‘win-win’ merger with Australian communications giant, STW Group. Having worked for big companies including WPP (and the Dentsu Aegis Network), there is no denying that both companies are powerhouses in their own right and represent some of the biggest global brands. Owning a large share of agencies in a specific …

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Facebook vs YouTube: Quantity, Quality & Quirky Counting

-By Daniel Nunan

Sometime about now, Facebook will zip past YouTube to become the internet’s preferred video viewing platform. Maybe. Sort of.

 

A few months back, Facebook gleefully announced that it had just passed the 8 billion daily video view mark, a figure that puts them on par with YouTube. That’s not just huge, it’s also happened insanely fast. For context – …

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