Blog


The Media Tally Room

  When the theatrics of the political race takes centre stage, the stage can get a real shake-up. Florea Nuthall checks out the other winners and losers of the 2016 election event.   For advertisers and the media, elections (the Federal ones, at least) are a bit of a crazy time. Even if there’s no talk of industry reform on […]

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Jingles all the way

Why the worst song in the world might still be a great ad.   There are few words in the catalogue of marketing jargon that revile people more than ‘jingle’. Even before it was associated with advertising, the word had less-than-positive connotations when it was first coined to describe the random (not necessarily musical) clinking sound made by metallic objects. […]

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An Aussie Super Bowl?

-By Daniel Nunan Who else watched a whole bunch of ads for American services and products that you can’t actually consume in Australia recently? If you’re even remotely open to the concept of watching TV advertising for fun, you’ve probably enjoyed the creative by-product of big US brands vying for the attention of 114.4 million American eyeballs. Super Bowl ads […]

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Will 2016 be the year of agency consolidation for brands?

-By Kyle Czech   Just before Christmas, British-owned media giant WPP announced a ‘win-win’ merger with Australian communications giant, STW Group. Having worked for big companies including WPP (and the Dentsu Aegis Network), there is no denying that both companies are powerhouses in their own right and represent some of the biggest global brands. Owning a large share of agencies […]

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