Our previous much-loved campaign for Adriatic, ‘The furniture those rich people don’t want you to have’, established the idea of people getting exclusive furniture at low prices. The challenge now was to refresh the campaign while continuing to communicate the positioning of ‘Exclusive, yes. Expensive, no’.
The answer was a standout campaign, utilising twists on well-known filmic styles to communicate the message of ‘Furniture that’s unexpected… for the price’.
The campaign proved a big success with Adriatic enjoying double-digit growth and increased brand awareness.
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