Bosch

challenge

Bosch’s DIY range of power tools was seen as being overly expensive by a target market that had no real emotional connection with the brand.

Solution

A multi-channel campaign appealing to the passionate DIYer that light-heartedly highlighted the improved results you could obtain with Bosch’s premium power tools. The campaign included the first ever locally produced TVC for this division of Bosch.

Results

The campaign proved a big success, staying faithful to Bosch’s heritage while helping bring a slightly more Aussie, down-to-earth touch to the German brand.

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Contact

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Location

Level 1, 6 Palmer Parade, Cremorne,
Melbourne, VIC, Australia. 3121

Phone & Email

+61 3 8679 2200