Interflora needed to breathe new life into the brand to help it become more relevant to a contemporary audience.
Harnessing our strong track record of aligning brands with music artists, we partnered with MTV to bring on board Australian indie songstress Sally Seltmann. She wrote and recorded the track ‘You’re Always’.
The song was put out as a legitimate release, but in a unique creative strategy, the music video was also designed to be able to be cut into a series of beautiful 30 second television spots that coincided with important seasonal events for Interflora (Valentine’s Day, Mother’s Day, Christmas).
Interflora blossomed once again, both with its existing market and a more contemporary one, enjoying double-digit growth in sales. The campaign was picked up internationally and ran in three major regions in the US, while the music video appeared on Video Hits, MTV and Channel V.
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