Nando’s Black Eyed Peas
As Nando’s grew in size there was a danger that it could be perceived as just another fast food chain. The brand needed to maintain a cool, subversive image and stand for something more than just being a chicken restaurant.
With the launch of the Portugasm campaign we positioned Nando’s as a brand that stands for all things fun, exciting and entertaining. Everything the brand did had to relate back to that feeling of enjoyment. With this in mind we created a Portugasm After Party to bring the positioning to life.
The Black Eyed Peas Portugasm After Party became a massive event packed with Australia’s A-list celebrities, generating enormous PR and providing proof of the feel good nature of Nando’s.
We would love to chat to you about
how we can help your brand.
Simply give us a call or complete the
form and we'll get right back to you.
Level 1, 6 Palmer Parade, Cremorne,
Melbourne, VIC, Australia. 3121
Phone & Email
+61 3 8679 2200
© 2015 Sphere, All Rights Reserved