ROLL’D – PHO

Challenge

Roll’d were looking to increase of overall foot traffic and sales to individual Roll’d stores in the lead up to the launch of their new positioning.

Solution

We decided to relaunch a previous Roll’d offer where consumers could upsize their meal for $5 (adding a drink and a side) combined with a new offer of cup of Pho for just $5. Our belief was people would be tempted by the $5 Pho offer and then choose to upgrade it into a meal as the cup of Pho is too small a meal just by itself. The campaign was promoted across social, digital display and outdoor.

Results

The campaign proved a big success, increasing Pho cup sales by 32% YOY while reaching over 1.4 million Facebook users and achieving nearly 6,000 new page ‘Likes’ for Roll’d.

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Location

Level 1, 6 Palmer Parade, Cremorne,
Melbourne, VIC, Australia. 3121

Phone & Email

+61 3 8679 2200