San Churro was looking to increase their social network audience while simultaneously building their brand.
An integrated campaign that offered consumers the chance to win a trip for four to Spain. The online entry mechanic took advantage of Facebook’s functionality to let people choose the three friends they’d like to party with in Madrid – the home of churros. Not only did this reinforce the social, Spanish aspects of the San Churro brand, but also helped spread the campaign virally as everyone let their friends know they had entered the competition.
The campaign was brought to life across in-store posters, social media platforms, eDMs and radio. With over 16,500 entries and a legion of new Facebook fans, the campaign was a sweet success!
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