VICTORY BLINDS

Challenge

We need to differentiate Victory Blinds in what is an already extremely competitive industry with key competitors (Kresta, Blind Factory, Wynstan, and Into Blind) all selling similar products and all saying they deliver great service.

Solution

The depth of product, industry knowledge and skills within Victory Blinds made for an excellent platform for further growth. Few other brands have the heritage and history of Victory in the industry. We decided to drive SEM, remarketing and overall digital strategy to increase leads and generate higher conversion. As part of this, we also enabled call tracking, as roughly 30% of leads are in the form of phone calls, making this is an important metric to track and understand in greater detail. This gave us insights on consumers’ habits in terms of the highest converting terms and the way in which consumers convert on mobile.

Results

The results speak for themselves:

  • Cost per lead was more than halved, allowing us to drive a higher volume of leads at a cost-effective rate.
  • The conversion rate was increased by over 500%.

Let's chat

Contact

We would love to chat to you about
how we can help your brand.
Simply give us a call or complete the
form and we'll get right back to you.

Location

Level 1, 6 Palmer Parade, Cremorne,
Melbourne, VIC, Australia. 3121

Phone & Email

+61 3 8679 2200