Orbit Homes
Orbit Homes approached Sphere looking for a total brand overhaul and so undertook Sphere’s unique ‘Sphere Of Influence’ process. Encompassing through research and analysis into Orbit themselves, the ever-changing new home industry, and the home-buying target market, a fresh strategy was developed by Sphere for the Orbit brand.
This in turn influenced a fresh corporate identity for the company and a new brand positioning for Orbit Homes, that being “the best space on earth”.
This is portrayed in the TVC’s created by Sphere which start off out in space before zooming into earth to show a destination for those searching for a special place with the highest standards in home building, a dedication to customer service, and the most efficient building process.
Sphere also completed a full roll out with new creative across radio, press, outdoor, point-of-sale posters and sales brochures. as well as new fitouts for the Orbit Homes display centres.
