Our digital and social process revolves around a constant repetition of testing and learning in order to minimise any wastage of spend.
Our team thoroughly assess the activities that we have undertaken and pull out the key insights on the following:
- Audience (which key groups best reacted and responded to our activity)
- Engagement (what sort of engagement took place, by whom, and why)
- Sharing (what was the level of sharing, what content drove the most shares and had the widest reach)
- Content (what type of content was the most effective)
- Actions (what sort of reactions did we drive and how effective were they)
- ROI (ultimately we need to know how well we went)