Our services cover both the strategic and creative aspects of brand development. Effective branding captures the essence of a product or service and communicates a message about the company. It helps differentiate the brand from its competitors and builds brand equity through increased recognition, awareness and customer loyalty.
We will work with you through the process of identifying important intangible aspects of branding such as positioning, essence, values and tone. These aspects underpin design of the visual components of an engaging brand such as the logo, brand mark, typeface, colour palette and visual identity.
In short, your brand should tell a story and invoke the desired response from a clearly identified audience.