To find the insights that are crucial to any successful campaign, thorough and reliable research is essential. Sphere has the tools, knowledge and experience to effectively analyse your brand’s challenges and work towards a solution.
We’ll take you through an exploratory process designed to help you define your brand’s goals, mission, values and challenges. The results of this session will help to frame your marketing strategy.
We undertake extensive research on the lay of the land in your industry to inform the strategic direction of any upcoming campaigns.
Sphere can draw essential insights on your current and future consumers, drawing on access to Roy Morgan, Nielson and Oztam survey data sets and years of experience analysing Australian consumer attitudes and values.
We explore the strengths and weaknesses of your key competitors – from both a business and media perspective – to identify effective strategic directions.
Contact us to find out more about our research services.