3 point motors

Established in 1961, 3 Point Motors has a long, proud history in Melbourne and with the launch of their reborn state-of-the-art sales, parts and service facility in Fairfield, they appointed Sphere to make their star shine even brighter.

We art directed a new photoshoot for the automotive dealer, ensuring that their new home looked as good in its marketing material as it did in real life. This was accompanied by a new brand positioning – "Exceptional at every turn" – which reflected the high standards set right across all areas of the 3 Point business.

Sphere also event managed a glittering launch event with the 3 Point showroom transformed into a futuristic spectacular, featuring dance and acrobatic performers choreographed by Jason Coleman from "So You Think You Can Dance". It was a stylish night full of music, entertainment, food, drink and celebration, ushering in a new and exciting era for the brand.

Since then we have worked together to keep the celebrations going with 3 Point being named 'Australia's most awarded Mercedes-Benz dealer 2010' and then celebrating their 50th anniversary in 2011.

In short, it's been a partnership that's been 'exceptional at every turn.'