Account Service


Life as an Account Manager

-By Eugene Yoon Yes, the job might involve cool offices, opportunities for “schmoozing”, ping-pong and a bit of travel (if you’re lucky), but being an Account Manager isn’t all fun and games. Let’s put things into perspective. It’s NOT like Mad Men. You don’t sit around sipping on a glass of 55-year-old single-malt or wine and dine prospective clients. It’s […]

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How People Perceive Advertising

– By Alana Rendina When talking to people about my job I constantly come across certain ideas and misconceptions people have about advertising. Most people have a completely different view of advertising and the people that work in advertising to the reality. Firstly, I’d like to start off with the belief that working in advertising means every day is a […]

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CREATIVITY

CREATIVITY – cre·a·tiv·i·ty krēāˈtivitē Noun: The use of the imagination or original ideas, esp. in the production of an artistic work, or the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value. “New” may refer to the individual creator or the society or domain within which novelty occurs. “Valuable”, similarly, may be defined […]

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