Creative


Advertising in 2030

-By Luke Davidson   I started in advertising 15 long years ago. In that time, much has changed. Way back in 2000 the agency I was working at only had one computer connected to the Internet and you had to book in advance to use it! It’s amazing how much some things have changed. It has me wondering what life […]

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What’s your type?

-By Andrew Vohmann Working with fonts can be tedious. Finding harmony between two fonts is somewhat difficult and time consuming. I guess what’s nice about the search though, is that working with so many different typefaces it almost becomes a second language. You begin to recognize every different typeface that is used when walking down the street, you criticize the […]

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The best of branded entertainment

By Luke Davidson Branded entertainment has been getting more and more attention lately as brands begin to discover the many possibilities it offers. When it’s done right the results are something worth celebrating. With that in mind, I thought I’d pay tribute to some of my favourite pieces of branded entertainment. Best Movie: The Lego Movie It’s hard to go […]

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Who won advertising’s Super Bowl?

-By Jess Graham The first Sunday in February is perhaps the biggest day in Ad Land’s calendar, and whilst the main event may be a game of American Football, on an international scale, it is the hotly anticipated ads that receive the most attention. With a 30 second spot during the 2014 Super Bowl costing around $4 million, it’s easy […]

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Lessons in design

By Andrew Vohmann “Don’t take it personally.” This is a phrase that gets thrown at designers on a regular basis when their creations get torn apart. And while it can be hard not to take it personally, it’s important to remember that between what the client wants, what the creative director suggests and your own personal preference, design will always […]

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Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

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How to generate ideas

-By Luke Davidson It’s a question that most advertising creatives have probably asked on days when the ideas aren’t flowing: What’s the best way to come up with ideas? Over the years I’ve done a little reading up on the subject and discovered this fantastic talk on creativity by John Cleese. It’s brilliant and well worth watching, but if you […]

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Something to chew over

-By Alana Rendina I’d been having trouble thinking of a topic for a blog piece when I stumbled across an interesting ad late last night. There is an age-old social stigma that says chewing gum gives a bad impression – that people who chew gum are perceived as being rude and disrespectful. The Beldent Gum Brand set out to disprove […]

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Build a tower, build a team.

-By Gabrielle Piraino Recently the team at Sphere participated in The Marshmallow Challenge. Unfortunately no, it was not a competition to see who could eat the most marshmallows… it was a team building challenge. And who doesn’t love a team building exercise? The idea of the Marshmallow challenge came from a Ted talk by Tom Wujec. During his presentation he […]

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