Digital


Digital and the myth of ‘future proof’

Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]

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Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

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What women want

-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]

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Smart TV’s & Advertising

– By Gabrielle Hill Mainstream television was first welcomed into Australian homes in 1956. And hasn’t it come a long way since then. Constantly evolving since its introduction, TV has progressed through the years with advancements such as portable televisions, the remote control, VCR, DVD, flat screens and now we have the ‘Smart TV’. So what is ‘Smart TV’? A […]

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