General


Building international brands: the art of making every market feel like home.

In this day and age, almost every brand has the potential to go global. There used to be just a handful of truly global brands, but now it feels like that number is rising exponentially every year. That’s why when creating new brands, it’s critical to look at the brand with a global perspective from the very start. However, there […]

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Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

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What women want

-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]

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Build a tower, build a team.

-By Gabrielle Piraino Recently the team at Sphere participated in The Marshmallow Challenge. Unfortunately no, it was not a competition to see who could eat the most marshmallows… it was a team building challenge. And who doesn’t love a team building exercise? The idea of the Marshmallow challenge came from a Ted talk by Tom Wujec. During his presentation he […]

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