Marketing


What women want

-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]

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Something to chew over

-By Alana Rendina I’d been having trouble thinking of a topic for a blog piece when I stumbled across an interesting ad late last night. There is an age-old social stigma that says chewing gum gives a bad impression – that people who chew gum are perceived as being rude and disrespectful. The Beldent Gum Brand set out to disprove […]

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Mumbrella’s article on The Sphere Agency’s theme song for the African Cup of Nations

A remixed version of the song “Hearts on Fire” that was created by The Sphere Agency for former client Nando’s, has been released as the theme song for the African Cup of Nations. The song is performed by African star Yvonne Chaka Chaka and will be played at the start and during half time of each game. Click here to […]

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Pester Power

– By Florea Nuthall Pester Power, definition – ‘The power children have, by repeated nagging, of influencing their parents to buy advertised or fashionable items’ Working in media during the B.C. (before children) times I had used this term within many strategies and media recommendations to describe the influence that these miniature people have in the purchase of products i.e. […]

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Selling papers, not sincerity

– By Dom Luca I don’t care about Lance Armstrong. I am neither a supporter, nor a non-supporter. For the months after it was proven Armstrong was a drug cheat, the world waited for the man to speak out. Yet, after his interview with Oprah, the biggest sporting confession ever seen and possibly the largest event ever streamed online, the […]

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