Media


Radio Ratings Report

By Florea Nuthall At the end of last year some big changes were announced which had the potential to shake up the radio industry this year. Kyle and Jackie O left 2DAY FM after 13 years at their post to go over to Mix 106.5 which has been re-branded to Kiis 106.5. In Melbourne, Hughesy and Kate announced that they […]

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Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

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The great radio shake-up

-By Florea Nuthall The Melbourne and Sydney radio markets are set for major changes in 2014. The recent announcements that Hughesy & Kate, Matt & Jo, and Kyle & Jackie O are to leave their longstanding breakfast shows, will provide an interesting scenario for ratings in the new year. Will listeners embrace the change in personalities? Because let’s face it, […]

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Mumbrella’s article on The Sphere Agency’s theme song for the African Cup of Nations

A remixed version of the song “Hearts on Fire” that was created by The Sphere Agency for former client Nando’s, has been released as the theme song for the African Cup of Nations. The song is performed by African star Yvonne Chaka Chaka and will be played at the start and during half time of each game. Click here to […]

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Smart TV’s & Advertising

– By Gabrielle Hill Mainstream television was first welcomed into Australian homes in 1956. And hasn’t it come a long way since then. Constantly evolving since its introduction, TV has progressed through the years with advancements such as portable televisions, the remote control, VCR, DVD, flat screens and now we have the ‘Smart TV’. So what is ‘Smart TV’? A […]

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Pester Power

– By Florea Nuthall Pester Power, definition – ‘The power children have, by repeated nagging, of influencing their parents to buy advertised or fashionable items’ Working in media during the B.C. (before children) times I had used this term within many strategies and media recommendations to describe the influence that these miniature people have in the purchase of products i.e. […]

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