The Sphere Agency

Pester Power

– By Florea Nuthall Pester Power, definition – ‘The power children have, by repeated nagging, of influencing their parents to buy advertised or fashionable items’ Working in media during the B.C. (before children) times I had used this term within many strategies and media recommendations to describe the influence that these miniature people have in the purchase of products i.e. […]

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CREATIVITY – cre·a·tiv·i·ty krēāˈtivitē Noun: The use of the imagination or original ideas, esp. in the production of an artistic work, or the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value. “New” may refer to the individual creator or the society or domain within which novelty occurs. “Valuable”, similarly, may be defined […]

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