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Design and the dreaded mental blank

-By Andrew Vohmann It’s a problem that almost all designers will face at some point – the dreaded mental blank when trying to create new designs. It’s easy to fall into the trap of relying on old devices, but I think the key to keeping on trend and producing fresh, outstanding work is a diversity of influences. My most used […]

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A Waitress in Work Experience

-By Belinda Porter Walking into The Sphere Agency three weeks ago my first thought was that I’d just walked into a Google office, but with the undeniable industrial Melbourne feel that we all know and love. The big, bright office with its open interior caught me by surprise and I found myself already falling in the love with the industry. […]

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Five common SEM mistakes

-By Alana Rendina 1) Landing pages that don’t match the ad When consumers click on your ad, the landing page should feature what was promised in the ad. For example, when searching for “diamond rings” the consumer would expect to be taken to a landing page featuring diamond rings. This will help ensure better conversions as the user gets what […]

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How do we judge the success of a media campaign?

Media planning and buying is an extensive process, sometimes starting months before any creative ever sees airtime. There are innumerable factors that will influence the success of any media campaign, and the purpose of the planning process is to address as many of these factors as possible. For example, we use research tools like Roy Morgan and Nielsen to ensure […]

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Not worth the gamble

-By Michael Abdul As an industry we take a lot of criticism from the general public about our perceived lack of morals. On the issue of gambling advertising, I think they may have a point. Personally, I don’t want my agency producing advertising that might end up convincing a problem gambler to risk their home or the money they need […]

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Marketing with Instagram

– Jess Graham With more than 100 million active users per month, Instagram’s popularity has skyrocketed since being acquired by Facebook in April last year. In fact, it’s enjoyed a 500% increase in users in just one year. So too, has its popularity risen amongst brands, with 67% of the world’s top brands now using it as a platform to […]

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How People Perceive Advertising

– By Alana Rendina When talking to people about my job I constantly come across certain ideas and misconceptions people have about advertising. Most people have a completely different view of advertising and the people that work in advertising to the reality. Firstly, I’d like to start off with the belief that working in advertising means every day is a […]

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