Cadbury seem to have been around forever. In fact, their chocolate was first sold in Australia in 1853! We’ll start our advertising flashback a little more recently – the 1970s.
Big M is a classic Victorian brand, founded in Melbourne in the late 1970s. It was launched by the newly formed Victorian Dairy Industry Authority (VDIA) – a very rare occasion where a government department launched a consumer product. Let’s see how their initial ads compare to more recent efforts.
Welcome to Advertising through the ages – a new fortnightly series where we look back at past advertising compared to modern day efforts and decide which decade did it best! We thought we’d start it all off with one of the world’s biggest brands that has just launched a new campaign and tagline: Coca Cola. Let’s have a look at how […]
-By Kyle Czech Just before Christmas, British-owned media giant WPP announced a ‘win-win’ merger with Australian communications giant, STW Group. Having worked for big companies including WPP (and the Dentsu Aegis Network), there is no denying that both companies are powerhouses in their own right and represent some of the biggest global brands. Owning a large share of agencies […]
-By Daniel Nunan Sometime about now, Facebook will zip past YouTube to become the internet’s preferred video viewing platform. Maybe. Sort of. A few months back, Facebook gleefully announced that it had just passed the 8 billion daily video view mark, a figure that puts them on par with YouTube. That’s not just huge, it’s also happened insanely fast. […]
In agency-land, the Davids are walking all over the Goliaths of late. Here’s your animated guide to why small agencies like Sphere are kind of a big deal. 1. Low overheads mean lower costs for you. 2. We don’t have hundreds of accounts, so you’re a big part of our business. We’re all in this together, guys. 3. We’re agile… 4. […]
-By Daniel Nunan The 2015 Rugby World Cup is a big deal. About as big as you’d expect the biggest prize for the globe’s second-favourite non-spherical football code to be. That’s why it was a little surprising to see the RWC make a costly tactical fumble on social media recently. A few weeks back, @RugbyWorldCup put the responsibility for […]
-By Daniel Nunan ‘Be more tea.’ ‘The smarter way to office.’ ‘When do you Milo?’ ‘Believe in better.’ If reading these slogans fired something in a part of your mind that reminded you of your Year 6 English teacher, that’s not a coincidence. Or a mistake. English grammar can be a pretty murky area to play […]
-By Luke Davidson I started in advertising 15 long years ago. In that time, much has changed. Way back in 2000 the agency I was working at only had one computer connected to the Internet and you had to book in advance to use it! It’s amazing how much some things have changed. It has me wondering what life […]
-By John Yanny If you are reading this, it means that Flash is dead. Well, dying. On Tuesday, Google Chrome essentially closed the curtain on the Adobe platform that has driven such a huge proportion of online ads, videos and games since 1997. The world’s most-used browser will now auto-pause all Flash Adwords banners, so if you want to see […]