Blog


Favourite Ads

-By Luke Davidson Over the past few months on Twitter and Facebook we’ve occasionally been looking at some of our favourite ads from around the world. It’s been so much fun, I thought it would be nice to collect them all in one place for easy access. Enjoy! Michael’s favourite: Andrew’s favourite: Alana’s favourite: Flo’s favourite: Isabell’s favourite: Virginia’s favourite: […]

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What’s your type?

-By Andrew Vohmann Working with fonts can be tedious. Finding harmony between two fonts is somewhat difficult and time consuming. I guess what’s nice about the search though, is that working with so many different typefaces it almost becomes a second language. You begin to recognize every different typeface that is used when walking down the street, you criticize the […]

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Fashion Connect

-By Rhiannon Jorgensen Working in advertising it’s important to keep up with all the latest trends and fashions. With that in mind, when my friend invited me to Fashion Connect my instinct was to squeeze in this event anyway I could. Fashion Connect is in its seventh year as part of Spring Fashion Week in Melbourne. The event was created […]

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Advertising flashback

-By Luke Davidson I was updating my bio recently for an agency document when I realised that come December I will have been working in the industry for 15 years. It got me thinking back to my early days in the industry and how much things have changed. My first job was at a large agency (that shall remain nameless). […]

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Media and Movie Magic

-By Florea Nuthall I love movies. Not only do I love going to the movies, but I also love planning and buying it and will jump at the chance to include it in a media strategy (if it is relevant, of course!). As a mother of two little ones I don’t get to the cinema as often as I would […]

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Digital and the myth of ‘future proof’

Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]

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