Blog


New BIA Melbourne Boat Show Campaign

We’ve just launched our new campaign for the 2014 BIA Melbourne Boat Show, starring Warwick Capper and Brynne Edelsten! The ads, which feature the tagline ‘B-grade celebrities. A-grade deals’, playfully leverage the stars’ larger than life personalities to push the amazing deals on offer at this year’s boat show. We’d like to thank our ‘B-grade celebrities’ Brynne and Warwick for […]

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HTML VS FLASH

-By Eugene Yoon In today’s world it’s increasingly important to be familiar with all things digital. Working in Account Service, I make it a point to keep myself informed by constantly checking in with our Digital Department. Lately, I’ve been learning a bit about the war between HTML and FLASH. What are the pros and cons of each, and which […]

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The game of Branded Entertainment

-By Scott Williams Branded entertainment is becoming increasingly important in the modern world where it seems harder than ever to connect and engage with consumers. When done right branded entertainment communicates a brand’s personality/attributes in a way that even cynical, spin savvy consumers enjoy. A relatively new way that brands are achieving this is through videogames. After all, who doesn’t […]

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Design and the dreaded mental blank

-By Andrew Vohmann It’s a problem that almost all designers will face at some point – the dreaded mental blank when trying to create new designs. It’s easy to fall into the trap of relying on old devices, but I think the key to keeping on trend and producing fresh, outstanding work is a diversity of influences. My most used […]

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A Waitress in Work Experience

-By Belinda Porter Walking into The Sphere Agency three weeks ago my first thought was that I’d just walked into a Google office, but with the undeniable industrial Melbourne feel that we all know and love. The big, bright office with its open interior caught me by surprise and I found myself already falling in the love with the industry. […]

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Five common SEM mistakes

-By Alana Rendina 1) Landing pages that don’t match the ad When consumers click on your ad, the landing page should feature what was promised in the ad. For example, when searching for “diamond rings” the consumer would expect to be taken to a landing page featuring diamond rings. This will help ensure better conversions as the user gets what […]

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The best of branded entertainment

By Luke Davidson Branded entertainment has been getting more and more attention lately as brands begin to discover the many possibilities it offers. When it’s done right the results are something worth celebrating. With that in mind, I thought I’d pay tribute to some of my favourite pieces of branded entertainment. Best Movie: The Lego Movie It’s hard to go […]

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Why timesheets are worth your time

– by Isabell Howden So, you’ve just landed your dream job in advertising (well, most likely it’s a low-paying, entry-level job, but still, it’s a job in advertising) and on your first day you rock up all bright and shiny, brimming with enthusiasm, wearing your best jeans and ironic t-shirt, and as part of the induction process you’re told in […]

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Radio Ratings Report

By Florea Nuthall At the end of last year some big changes were announced which had the potential to shake up the radio industry this year. Kyle and Jackie O left 2DAY FM after 13 years at their post to go over to Mix 106.5 which has been re-branded to Kiis 106.5. In Melbourne, Hughesy and Kate announced that they […]

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