Blog


Fashion Connect

-By Rhiannon Jorgensen Working in advertising it’s important to keep up with all the latest trends and fashions. With that in mind, when my friend invited me to Fashion Connect my instinct was to squeeze in this event anyway I could. Fashion Connect is in its seventh year as part of Spring Fashion Week in Melbourne. The event was created […]

Read more

Advertising flashback

-By Luke Davidson I was updating my bio recently for an agency document when I realised that come December I will have been working in the industry for 15 years. It got me thinking back to my early days in the industry and how much things have changed. My first job was at a large agency (that shall remain nameless). […]

Read more

Media and Movie Magic

-By Florea Nuthall I love movies. Not only do I love going to the movies, but I also love planning and buying it and will jump at the chance to include it in a media strategy (if it is relevant, of course!). As a mother of two little ones I don’t get to the cinema as often as I would […]

Read more

Digital and the myth of ‘future proof’

Over the last few years I have repeatedly heard sales reps, suits and other client-facing people sell in new digital properties by using the term ‘future proof’. In doing so they sell the idea that the agency designs and builds in a way that guarantees scalability and longevity. Well, I think it’s about time agencies started being more honest with […]

Read more

New BIA Melbourne Boat Show Campaign

We’ve just launched our new campaign for the 2014 BIA Melbourne Boat Show, starring Warwick Capper and Brynne Edelsten! The ads, which feature the tagline ‘B-grade celebrities. A-grade deals’, playfully leverage the stars’ larger than life personalities to push the amazing deals on offer at this year’s boat show. We’d like to thank our ‘B-grade celebrities’ Brynne and Warwick for […]

Read more

HTML VS FLASH

-By Eugene Yoon In today’s world it’s increasingly important to be familiar with all things digital. Working in Account Service, I make it a point to keep myself informed by constantly checking in with our Digital Department. Lately, I’ve been learning a bit about the war between HTML and FLASH. What are the pros and cons of each, and which […]

Read more

The game of Branded Entertainment

-By Scott Williams Branded entertainment is becoming increasingly important in the modern world where it seems harder than ever to connect and engage with consumers. When done right branded entertainment communicates a brand’s personality/attributes in a way that even cynical, spin savvy consumers enjoy. A relatively new way that brands are achieving this is through videogames. After all, who doesn’t […]

Read more

Design and the dreaded mental blank

-By Andrew Vohmann It’s a problem that almost all designers will face at some point – the dreaded mental blank when trying to create new designs. It’s easy to fall into the trap of relying on old devices, but I think the key to keeping on trend and producing fresh, outstanding work is a diversity of influences. My most used […]

Read more

A Waitress in Work Experience

-By Belinda Porter Walking into The Sphere Agency three weeks ago my first thought was that I’d just walked into a Google office, but with the undeniable industrial Melbourne feel that we all know and love. The big, bright office with its open interior caught me by surprise and I found myself already falling in the love with the industry. […]

Read more

Five common SEM mistakes

-By Alana Rendina 1) Landing pages that don’t match the ad When consumers click on your ad, the landing page should feature what was promised in the ad. For example, when searching for “diamond rings” the consumer would expect to be taken to a landing page featuring diamond rings. This will help ensure better conversions as the user gets what […]

Read more