Blog


The best of branded entertainment

By Luke Davidson Branded entertainment has been getting more and more attention lately as brands begin to discover the many possibilities it offers. When it’s done right the results are something worth celebrating. With that in mind, I thought I’d pay tribute to some of my favourite pieces of branded entertainment. Best Movie: The Lego Movie It’s hard to go […]

Read more

Why timesheets are worth your time

– by Isabell Howden So, you’ve just landed your dream job in advertising (well, most likely it’s a low-paying, entry-level job, but still, it’s a job in advertising) and on your first day you rock up all bright and shiny, brimming with enthusiasm, wearing your best jeans and ironic t-shirt, and as part of the induction process you’re told in […]

Read more

Radio Ratings Report

By Florea Nuthall At the end of last year some big changes were announced which had the potential to shake up the radio industry this year. Kyle and Jackie O left 2DAY FM after 13 years at their post to go over to Mix 106.5 which has been re-branded to Kiis 106.5. In Melbourne, Hughesy and Kate announced that they […]

Read more

How do we judge the success of a media campaign?

Media planning and buying is an extensive process, sometimes starting months before any creative ever sees airtime. There are innumerable factors that will influence the success of any media campaign, and the purpose of the planning process is to address as many of these factors as possible. For example, we use research tools like Roy Morgan and Nielsen to ensure […]

Read more

Who won advertising’s Super Bowl?

-By Jess Graham The first Sunday in February is perhaps the biggest day in Ad Land’s calendar, and whilst the main event may be a game of American Football, on an international scale, it is the hotly anticipated ads that receive the most attention. With a 30 second spot during the 2014 Super Bowl costing around $4 million, it’s easy […]

Read more

Lessons in design

By Andrew Vohmann “Don’t take it personally.” This is a phrase that gets thrown at designers on a regular basis when their creations get torn apart. And while it can be hard not to take it personally, it’s important to remember that between what the client wants, what the creative director suggests and your own personal preference, design will always […]

Read more

Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

Read more

Life as an Account Manager

-By Eugene Yoon Yes, the job might involve cool offices, opportunities for “schmoozing”, ping-pong and a bit of travel (if you’re lucky), but being an Account Manager isn’t all fun and games. Let’s put things into perspective. It’s NOT like Mad Men. You don’t sit around sipping on a glass of 55-year-old single-malt or wine and dine prospective clients. It’s […]

Read more

How to generate ideas

-By Luke Davidson It’s a question that most advertising creatives have probably asked on days when the ideas aren’t flowing: What’s the best way to come up with ideas? Over the years I’ve done a little reading up on the subject and discovered this fantastic talk on creativity by John Cleese. It’s brilliant and well worth watching, but if you […]

Read more