Blog


How do we judge the success of a media campaign?

Media planning and buying is an extensive process, sometimes starting months before any creative ever sees airtime. There are innumerable factors that will influence the success of any media campaign, and the purpose of the planning process is to address as many of these factors as possible. For example, we use research tools like Roy Morgan and Nielsen to ensure […]

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Who won advertising’s Super Bowl?

-By Jess Graham The first Sunday in February is perhaps the biggest day in Ad Land’s calendar, and whilst the main event may be a game of American Football, on an international scale, it is the hotly anticipated ads that receive the most attention. With a 30 second spot during the 2014 Super Bowl costing around $4 million, it’s easy […]

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Lessons in design

By Andrew Vohmann “Don’t take it personally.” This is a phrase that gets thrown at designers on a regular basis when their creations get torn apart. And while it can be hard not to take it personally, it’s important to remember that between what the client wants, what the creative director suggests and your own personal preference, design will always […]

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Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

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Life as an Account Manager

-By Eugene Yoon Yes, the job might involve cool offices, opportunities for “schmoozing”, ping-pong and a bit of travel (if you’re lucky), but being an Account Manager isn’t all fun and games. Let’s put things into perspective. It’s NOT like Mad Men. You don’t sit around sipping on a glass of 55-year-old single-malt or wine and dine prospective clients. It’s […]

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How to generate ideas

-By Luke Davidson It’s a question that most advertising creatives have probably asked on days when the ideas aren’t flowing: What’s the best way to come up with ideas? Over the years I’ve done a little reading up on the subject and discovered this fantastic talk on creativity by John Cleese. It’s brilliant and well worth watching, but if you […]

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Not worth the gamble

-By Michael Abdul As an industry we take a lot of criticism from the general public about our perceived lack of morals. On the issue of gambling advertising, I think they may have a point. Personally, I don’t want my agency producing advertising that might end up convincing a problem gambler to risk their home or the money they need […]

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What women want

-By Virginia Scully It’s been a truly interesting and insightful experience giving birth to a girl only sixteen months after the birth of my first child, a baby boy. I am frequently amazed by the innate differences between the sexes. Born from the same parents, living in the same environment and very close in age and yet they are just […]

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Finance Manager / Bookkeeper

Sphere is hiring! We are currently looking to fill the following position. If you are interested, please contact us on +61 3 8679 2200 or send us an email to: melbourne@thesphereagency.com.au Finance Manager / Bookkeeper – Creative Agency Part time (flexible hours) 12 month Maternity Leave contract Fun and friendly team environment Free parking at Richmond Offices Reporting to the Managing Director, […]

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