Marketing with Instagram

– Jess Graham With more than 100 million active users per month, Instagram’s popularity has skyrocketed since being acquired by Facebook in April last year. In fact, it’s enjoyed a 500% increase in users in just one year. So too, has its popularity risen amongst brands, with 67% of the world’s top brands now using it as a platform to […]

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We are…

– By Craig Hunter Full Service The Sphere Agency is a full-service integrated advertising agency. We have 20 staff across multiple disciplines, including: research, brand strategy, communication strategy, digital and creative execution, media planning and buying, and event activation. Independent We are a privately owned agency, rare in today’s world of network dominated advertising groups. Our senior staff have large […]

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How People Perceive Advertising

– By Alana Rendina When talking to people about my job I constantly come across certain ideas and misconceptions people have about advertising. Most people have a completely different view of advertising and the people that work in advertising to the reality. Firstly, I’d like to start off with the belief that working in advertising means every day is a […]

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