Roll’d were looking to increase of overall foot traffic and sales to individual Roll’d stores in the lead up to the launch of their new positioning.
We decided to relaunch a previous Roll’d offer where consumers could upsize their meal for $5 (adding a drink and a side) combined with a new offer of cup of Pho for just $5. Our belief was people would be tempted by the $5 Pho offer and then choose to upgrade it into a meal as the cup of Pho is too small a meal just by itself. The campaign was promoted across social, digital display and outdoor.
The campaign proved a big success, increasing Pho cup sales by 32% YOY while reaching over 1.4 million Facebook users and achieving nearly 6,000 new page ‘Likes’ for Roll’d.
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