advertising


Favourite Ads

-By Luke Davidson Over the past few months on Twitter and Facebook we’ve occasionally been looking at some of our favourite ads from around the world. It’s been so much fun, I thought it would be nice to collect them all in one place for easy access. Enjoy! Michael’s favourite: Andrew’s favourite: Alana’s favourite: Flo’s favourite: Isabell’s favourite: Virginia’s favourite: […]

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Radio Ratings Report

By Florea Nuthall At the end of last year some big changes were announced which had the potential to shake up the radio industry this year. Kyle and Jackie O left 2DAY FM after 13 years at their post to go over to Mix 106.5 which has been re-branded to Kiis 106.5. In Melbourne, Hughesy and Kate announced that they […]

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Digital in an integrated agency environment – why smaller is better

-By Ben Shapira For the last decade, agencies in Australia (and indeed all over the world) have struggled trying to understand how to best use digital in their integrated offerings. A lack of common ground and vocabulary makes it difficult for agencies to effectively integrate an offering they don’t understand and a disproportional budget breakdown often means digital works for […]

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Life as an Account Manager

-By Eugene Yoon Yes, the job might involve cool offices, opportunities for “schmoozing”, ping-pong and a bit of travel (if you’re lucky), but being an Account Manager isn’t all fun and games. Let’s put things into perspective. It’s NOT like Mad Men. You don’t sit around sipping on a glass of 55-year-old single-malt or wine and dine prospective clients. It’s […]

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How to generate ideas

-By Luke Davidson It’s a question that most advertising creatives have probably asked on days when the ideas aren’t flowing: What’s the best way to come up with ideas? Over the years I’ve done a little reading up on the subject and discovered this fantastic talk on creativity by John Cleese. It’s brilliant and well worth watching, but if you […]

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Something to chew over

-By Alana Rendina I’d been having trouble thinking of a topic for a blog piece when I stumbled across an interesting ad late last night. There is an age-old social stigma that says chewing gum gives a bad impression – that people who chew gum are perceived as being rude and disrespectful. The Beldent Gum Brand set out to disprove […]

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Build a tower, build a team.

-By Gabrielle Piraino Recently the team at Sphere participated in The Marshmallow Challenge. Unfortunately no, it was not a competition to see who could eat the most marshmallows… it was a team building challenge. And who doesn’t love a team building exercise? The idea of the Marshmallow challenge came from a Ted talk by Tom Wujec. During his presentation he […]

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The great radio shake-up

-By Florea Nuthall The Melbourne and Sydney radio markets are set for major changes in 2014. The recent announcements that Hughesy & Kate, Matt & Jo, and Kyle & Jackie O are to leave their longstanding breakfast shows, will provide an interesting scenario for ratings in the new year. Will listeners embrace the change in personalities? Because let’s face it, […]

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10 reasons why branded entertainment is the future of advertising

– By Craig Hunter If you want to make an impact within the 3000 to 5000 advertising messages the average person is exposed daily, you have to do something pretty special. You could always buy market share through heavy reach/frequency spends, but this is only for the privileged few and will ultimately end in diminishing returns. You have to engage […]

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